invites you to a lecture
at Media Studies study programme by

Dr. Aleksandra Stanković

Aleksandra Stanković is a PhD graduate at ISH in 2009. She made a field research about the construction of European space in Slovenia. Her PhD thesis is a sublimation of two of her research and study interests: media and European integration.

Lecture in English language will be on

Wednesday March 17, 2010
from 16.30 to 18.00 Hours at ISH, Knafljev prehod 11, Ljubljana

Evropska identiteta in mediji
European Identity and Media

Identity has big potential for diagnosis of its own time and it is not only a problem of each single subject, but a problem of a Subject as universal category. Identity is a quality of a subject. Identification goes with figures and patterns, with which in reality we never come in contact, but only by media intervention. Subject is derailed out from its stable position; media constantly suggest identity and its changes. Modern societies are offering different possibilities to people; mobility stimulates and accelerates de-traditionalisation, connects different groups and levels and with it opens pluralism of identity and possibility for European identity existence. Construction of European identity is possible today and conditions for that construction exist. Strengthening of the European identity is solving the problems that are obsessing united Europe, such as lack of legitimacy, democracy, affiliation.
European identity is usually seen as collective identity, its individual dimensions cannot be neglected. Regarding the long tradition of individualism in Europe, we bravely claming that individual dimension of European identity is attractive for citizens.
EU depends on media, and individuals depend on EU community and media. Media have the possibility to expand mediatiased community. Actually, media now present borders for any identity formation including European.
During that process media can be excellent instrument for internal European convergence and necessary condition for that is the free flow of information over the borders, what is at the same time also condition for cultural integration. That is opportunity, but risk also exists.
Media space is space that represents potential for construction of European identity. During the construction of European identity media do not have to talk affirmative about EU and Europe, important is only the fact that they are dealing with this issue.

Kindly invited!